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QUALITY AT HEART: DOWN TO THE LAST DETAIL

QUALITY AT HEART: DOWN TO THE LAST DETAIL

The smallest things can make the biggest difference.

The difference between ‘good’ and ‘great’ often lies in the smallest details. That’s the reason why, at Ferrero, we are only satisfied with the very best, and this is at the heart of everything we do. At Ferrero we like to say l'angelo è nei dettagli – the angel is in the detail.

We know that it's paying attention to the little details that guarantees the quality of our unique products and brands. These details show in our dedication to excellence, our heritage, our family values and our respect for the environment and the communities in which we work. They are also reflected in our desire to sustain and celebrate life's special moments.

This attention to detail rings true across the whole Ferrero business and demonstrates how we have Quality at Heart.

So, whether it’s a thoughtful personal touch or taking the extra time to strive for perfection in our manufacturing process, everything that we do contributes to providing consumers with the best quality products, every time.

Our commitment to manufacturing excellence

A great quality product requires high standards of performance and seamless execution.

At any one time, Ferrero researchers are working on more than 100 new products, only the very best of which will come to market. However good an idea is, we will only proceed if we can produce a product expertly and efficiently.

That’s why, as well as inventing products, we also invent the technology to make them. Our highly-skilled Ferrero engineers undertake the unique design and assembly of our machines themselves.

Quality down to the last detail

At Ferrero, we don’t worry how long it takes to create the best products. For example, each Tic Tac we manufacture is made of hundreds of individual layers and takes 24 hours to produce. Although this might seem like a laboured process, we know it is this attention to detail that ensures that the flavour of each Tic Tac is just right.

When it came to developing our famous Ferrero Rocher, it took five years of testing until the wafer was curved to the perfect shape. The right recipe for Thorntons Special Toffee took 50 attempts to find, and we make it the same way today, nearly 100 years later.

When it comes to the finishing touches, we continue to give the same level of care and attention. For example, every Thorntons Continental Vanille Truffle is delicately hand-finished on the production line and when it comes to Easter eggs, we take the time to personalise them carefully in each of our Thorntons stores.

Quality and integrity in equal measure

Attention to detail and consistent quality does not only matter in our manufacturing, but throughout the entire Ferrero supply chain.

We source the highest quality ingredients, while respecting people and the environment, ensuring the best taste and freshness for our products.

For example, as one of the largest hazelnut users globally, we are committed to leading the way in sustainable hazelnut sourcing. That’s why we’ve made a firm commitment to achieving 100% traceability in our hazelnut supply chain by 2020 – this means knowing that every hazelnut we use is of the finest quality and farmed responsibly.

Other programmes and objectives that ensure all our ingredients are sustainable and ethically sourced include building a sustainable agricultural cocoa supply chain with a commitment to source 100% certified cocoa beans by the end of 2020.

We also take care to protect the integrity of our supply chain by investing in expertise via long term relationships with our hand-picked supply partners, who really understand what quality means for us.

At Ferrero, we care about promoting attention to detail because we know it is the little things that make the difference. No detail is too small to be overlooked, when you have quality at heart.

For more information on Ferrero’s Quality at Heart initiative, please visit: www.ferrero.co.uk/introducing-quality-at-heart