src="https://www.facebook.com/tr?id=1904058086294102&ev=PageView&noscript=1"
/>

QUALITY AT HEART: TAKING A RESPONSIBLE APPROACH TO PORTION SIZE

QUALITY AT HEART:  TAKING A RESPONSIBLE APPROACH TO PORTION SIZE

Ferrero has three core nutritional principles that underpin everything we do. We believe that a balanced and varied diet combined with small portion sizes and physically active lifestyles are the best way to help you enjoy your favourite treats that taste just the way you love.

For the past 70 years, our responsible approach to the portion sizes of our products is a clear example of how we have Quality at Heart.

Our commitment to portion control

At Ferrero, we do not believe there are ‘good’ or ‘bad’ foods, only good and bad diets. With this in mind, we have always believed that offering small portions and educating consumers is the best way to help them enjoy their favourite treats in moderation.

To help make sure that everyone is able to enjoy our products as part of a balanced and active lifestyle, we create small and individually wrapped portions. In fact, more than 95% of our products come in portions less than 150 kcal for those moments when you and your family want to treat yourselves.

So, whether it’s a bar of Kinder chocolate, a heaped teaspoon of Nutella on toast or one of our famous Ferrero Rocher, these small portions help you enjoy your favourite foods as part of a balanced and varied diet.

These principles are also reflected in all our advertising and marketing, particularly when we show people enjoying our products in moderation and in the correct portion sizes.

Our pursuit of quality also means we only use the best quality raw ingredients and we continually review our recipes in line with the wants and needs of our consumers.

In addition, we regularly engage with the public and the medical-scientific community with research and education programmes designed to help people make informed decisions when it comes to leading a balanced lifestyle.

Our dedication to offering only the best products means that we are satisfied to offer them in small amounts. A little excellence goes a long way, when you have quality at heart.

For more information on Ferrero’s Quality at Heart initiative, please visit: www.ferrero.co.uk/introducing-quality-at-heart