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Reducing our environmental impact with an innovative approach to packaging

Reducing our environmental impact with an innovative approach to packaging

Reducing our environmental impact with an innovative approach to packaging

Sharing values to create value

Ferrero is home to some of the world’s best-loved brands. From Kinder to Ferrero Rocher, nutella to Thorntons, we delight customers across the world with the quality and freshness of our products. But we are also advocates of taking a responsible and sustainable approach.

For the Ferrero Group, corporate social responsibility has always played a key role in our development and as we release our 10th Corporate Social Responsibility Report, we are proud to announce a new commitment to make all packaging 100% reusable, recyclable or compostable by 2025.

The new commitment further enhances our approach to continually improving our packaging footprint commitment and fits into our overall strategy which is aimed at minimising our environmental impact throughout the entire value chain, from raw materials to production plants and logistics.

“Ferrero has always taken a responsible approach to delivering high-quality product experiences that positively contribute to both today and tomorrow’s society. This belief continues to drive us towards a responsible value chain by sourcing sustainably, producing sustainably and now by further strengthening our commitment to more sustainable packaging. We are pleased to announce our commitment towards 100% reusable, recyclable or compostable packaging by 2025 and signing The New Plastics Economy Global Commitment with the Ellen MacArthur Foundation allows us to support the acceleration towards a circular economy” said Giovanni Ferrero, Executive Chairman of the Ferrero Group.

What we’re doing

As part of our commitment, we are proud to have signed the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment and share the Foundation’s vision of a circular economy for plastics, where plastics never become waste, and the need for action across the entire supply chain. In signing the New Plastics Economy Global Commitment, we want to play an active role and also commit to eliminating problematic or unnecessary plastic packaging through redesign, innovation, and new delivery models.

But we must balance maintaining standards of freshness and quality with efforts to meet our 2025 goal. In doing so, we will engage our entire group to work actively with suppliers and partners. We will also invest in R&D and Open Innovation, as well as working in partnerships to drive the Ferrero strategy to eliminate unnecessary plastic packaging without compromising the quality and freshness of its products.

Through continuous innovation and improvement, we’ve already made some great strides in each category. In the UK, for example, we use a minimum of 50% recycled content in the packaging for our Thorntons range.

Additionally, around 80% of our packaging is already easily recyclable and 39% of packaging contains recycled materials. With some products, we have already been able to go even further: for example, the plastic trays and fitments for our Thorntons range is made from PET containing a minimum of 50% post-consumer recycled plastic (RPET).

This innovative approach at exemplifies how quality is at the heart of everything we do. Reimagining products and packaging to meet the expectations of today’s consumer means putting innovation at the centre of our efforts. This is just the beginning, as we look forward to working across all our group and in our partnerships to make all our packaging 100% reusable, recyclable or compostable by 2025.