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Ferrero ranked as most reputable food company in the world

Ferrero ranked as most reputable food company in the world

Reputation matters to us, so we were delighted when Ferrero was named the most reputable company in the food industry by the Reputation Institute’s Global RepTrak® 100.

RepTrak is the Institute’s annual report, which ranks international companies based on their commitment to values and stakeholders. It measures consumers’ perception of the world’s largest companies, taking into account factors such as products and services, innovation, the workplace, governance, social responsibility, leadership and performance. Based on over 170,000 ratings and companies in 15 countries, the survey is the largest corporate reputation study of its kind.

At Ferrero, we’re proud of the reputation that our brands have built up around the world for quality and value. Our loyalty towards consumers and the trust they place in our products through their everyday purchases are at the core of the long-lasting relationship that we enjoy with them.

Our social responsibility is also important to us. We are committed to minimising our environmental impact along the entire value chain, from raw materials to production plants and logistics.

We monitor and are always looking to improve the impact of our activities, ensuring that key raw materials are responsibly sourced. That’s why we’ve committed to reducing our CO2 emissions by 40% by 2020 and why we’re working towards 100% sustainable cocoa by 2020. Our dedication to responsible sourcing earned us recognition from the World Wildlife Fund for only using palm oil that is sustainable and segregated.

Giovanni Ferrero, CEO of the Ferrero Group said: “We are proud of the trust that consumers throughout the world confirmed, this year ranking us - in terms of reputation - at the first place in the world as a food company as well as an Italian company. It is the confirmation that ‘quality first’ is the real key to success”.

Read more about Reputation Institute’s Global RepTrak® 100 here.