Our approach

As a family-owned company, values such as respect, integrity and innovation have been built into our culture for generations.
Our purpose, “We care for the better”, reflects these values and drives us to raise our ambitions and deliver our promises to impact people and the planet for the better.

Our Sustainability strategy, which we implement through partnerships across geographies and industries, investments in technology, and certifications, is structured around four strategic pillars:

Protect the environment

We are working to drive environmental efficiency in our own operations, cutting emissions and enhancing circularity of our packaging.

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Source ingredients sustainably

With our programs, we empower farmers at the end of the supply chain, increasing transparency and preserving their environment.

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Promote responsible consumption

We care about the responsible consumption of our products. We strive to offer products of the highest quality and freshness and always endeavor to communicate responsibly.

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Empower people

We work towards ensuring a diverse, inclusive and rewarding workplace, empowering our communities and promoting active lifestyles among youths and their families.

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We do this through partnerships across geographies and industries, investments in technology, and certifications.