Our Commitments

Since the family company was founded in 1946 in Alba, Italy, Ferrero has always been dedicated to taking on solid commitments and paying the utmost attention to people and the planet. It goes from caring for the people who have made and continue to make the history of Ferrero, ensuring a diverse and rewarding workplace, and promoting active lifestyles among youths and their families, all the way to our strong commitment to sustainable farming practices, the protection of the environment and the support of local communities. This tendency is inherent in our DNA and is symbolically represented in a letter that Michele Ferrero sent to company employees in 1957, when he took the leadership

”I personally pledge to dedicate everything I do and all my intentions to our company, so that it may continue its journey in the same light that my father and my uncle gave it, assuring you that I will only feel satisfied once I am able, with concrete facts, to ensure you and your children a safe and peaceful future.”
Michele Ferrero

Our Executive Chairman Giovanni Ferrero continues to guide the Group in this same light:

”Tradition and innovation are inherent to Ferrero's DNA. If I had to find a metaphor, I'd say that tradition is like a bow. The further back we pull the string, the further forward we can fire the arrow of modernity, of vision, of innovation.”
Giovanni Ferrero